010: Logos, Revising and Packaging

In this, our final episode of the GFCTO logo redesign, we deal with client feedback based on the designs we sent them. What changes should be made? When do you push back? We work through these questions today, trashing some good stuff, making some compromises and ultimately creating an end result that is not only visually appealing, but also accomplishes the purpose intended for it.

After the design is finished, we spend time talking through the best ways to package up the end product. Logos intended for print should generally be PDF or AI format. Logos intended for the web or for an application should generally be JPG or PNG format.

In a future episode, we’ll plan to revisit this project, looking over which design they ultimately chose and the redesign of their site based on this new logo.

Next week: Photos! We’re talking about it all, from photo workflow to enhancement, from iPhoto to Flickr. We’ve also got a very special show for late next week in the works, more details to come. Don’t miss it!

Show Links:

1. Deziner Folio’s Web 2.0 Layers — a set of 131 beautiful Photoshop layer styles in .ASL (Photoshop layer style) format.

2. Deziner Folio’s Web 2.0 Gradients — 130 Web 2.0 gradients.

  • posted on 10 October 2008
  • by Jesse

InterAction:

12 October 20081. Michael Ames:

Jesse,
Thanks for this. Love the logo and the thought behind it.
How much to you find yourself consulting your clients on brand control for their internal use?
Are you, at times, asked to develop a full style guide?
Is a full style guide an up-sale for you from what your clients typically, initially ask for?

12 October 20082. Jesse Gardner:

Mike: The short answer is, it depends on how much they're willing to spend. Smaller clients sometimes just hire me for a few hours to freshen up their current logo, while larger clients have often asked for full style guides. I've used Apple's and Adobe's style guides (www.indesignusergroup.com/members/leader_materials/InDesign_MINIGUIDE.pdf) as examples.

Usually, most larger clients who would be willing to pay for branding consultation already have some guidelines in place. The typical scenario is me coming on board with a larger company and helping them focus their current brand.

YourThoughts?